GOAL:
AmericanReef is focused on the marine and reef-keeping hobbyists. Our goal is to promote the hobby by educating and encouraging hobbyists through videos that provide tips and techniques on how to successfully keep a healthy reef system. While, at the same time promoting good company’s, with good products and services to this dedicated reek-keeping audience.
VIDEO PLATFORMS:
We have 3 video channels (With Sponsor Commercials):
Advanced Aquarist’s Video Series: Published monthly in the AdvancedAquarist's online magazine ( http://www.advancedaquarist.com) Run time is approximately 15 - 20 minutes.
ReefTutor: Published weekly, is a paid site that educates new hobbyists on how to keep successful marine and coral reef systems. Run time is approximately 15 - 20 minutes.
Product Showcase: Published weekly, episodes are dedicated to demonstrating your product’s functionality, features, installation, pros/cons, etc...Run time is approximately 20-30 minutes.
AUDIENCE:
As of 1/1/2010, we have approximately 6,500 visitors weekly, with all 6,500 downloading/viewing video content. A majority of those 6,500 viewers are US based. However, we also have downloads from 53 other countries, with Canada, UK, Norway and Sweden at the top. Besides downloading video, our web site gets a significant amount of traffic from reef keepers looking for content.
CURRENT SPONSORS:
Atlantis, Bulk Reef Supply, Precision Marine, Emperor Aquatics, Water General, Aquarium Currents, Champion Lighting & Supply, Boston Aqua Farms
You probably already know how to view some of the existing content like - Product Showcases or Advanced Aquarists editions via the iTunes store (with the Quicktime plug-in). However, for customers with slower computers, we will be offering a new service which will allow viewers with older systems to watch the content via the web (without the Quicktime plug-in). Using this new service will allow us to launch our 4th channel (A Tutor type episode for Fresh Water Systems) where most of those viewers watch content strictly via a browser. You may be asking yourself, "Why is this important"? The answer is simple, we want to convert a percentage of the 14 million households that own a freshwater aquarium to marine and reef-keeping hobbyists. Again, our goal is promote this wonderful hobby!
We have a small "TV network", with three shows for the marine and reef-keeping hobbyist that, with iTunes have "TIVO" like functionality, with the added bonus of mobility. In short, it's a perfect platform to educate and provide visibility to our hobby and to good companies that will help reef keepers be successful!
Below is a 6 month view of the web page hit count provided by our ISP’s traffic analysis package:
