GOAL:

AmericanReef is focused on the marine and reef-keeping hobbyists. Our goal is to promote the hobby by educating and encouraging hobbyists through videos that provide tips and techniques on how to successfully keep a healthy reef system. While, at the same time promoting good company’s, with good products and services to this dedicated reek-keeping audience. 

VIDEO PLATFORMS:

We have 3 video channels (With Sponsor Commercials):

Advanced Aquarist’s Video Series: Published monthly in the AdvancedAquarist's online magazine ( http://www.advancedaquarist.com) Run time is approximately 15 - 20 minutes.

ReefTutor: Published weekly, is a paid site that educates new hobbyists on how to keep successful marine and coral reef systems. Run time is approximately 15 - 20 minutes.

Product Showcase: Published weekly, episodes are dedicated to demonstrating your product’s functionality, features, installation, pros/cons, etc...Run time is approximately 20-30 minutes.

AUDIENCE:

As of 12/1/2010, we have approximately 64,500 videos watched monthly.  A majority of those viewers are US based. However, we also have downloads from 53 other countries, with Canada, UK, Norway and Sweden at the top. Besides downloading video, our web site gets a significant amount of traffic from reef keepers looking for content. 

CURRENT SPONSORS:

Bulk Reef Supply, Premium Aquatics, Reef Systems Coral Farms, Emperor Aquatics, Aquarium Currents, Boston Aqua Farms, Pittsburgh Zoo and PPG Aquarium

We have a small "TV network", with three shows for the marine and reef-keeping hobbyist that, with iTunes have "TIVO" like functionality, with the added bonus of mobility.  In short, it's a perfect platform to educate and provide visibility to our hobby and to good companies that will help reef keepers be successful!